Media monitoring of News
Media monitoring enables your company or organization to stay on top of the political agenda and makes it easier to understand and influence politics. For the moment the media monitoring offered is focused on the Danish media and the Danish political system, mainly the parliament.
What media monitoring can include
Media monitoring in this case is understood very broadly and at the same time kind of specific. The media monitored include the regular news media such as DR, Politiken, Arbejderen, and Børsen, feeds from the Parliament, and public political profiles on social media such as Facebook and Twitter, and just to name a few.
Media monitoring allows you to:
Follow news on specific topics across news channels
Enable timing and direction of efforts to influence decision-makers in the process of forming a new law.
Media monitoring is offered either as a stand-alone service or as an add-on to the consulting services.
The stand-alone service of media monitoring, will in practice entail a meeting, where we agree on the scope of the monitoring, incl. the topics and the regularity of reports. The reports with commentary will arrive by email with regular, agreed-upon intervals. This stand-alone service is mainly for companies or organizations that would like the benefit of media monitoring, but do not have the resources to hire a person full-time to do it and/or do not have the office room for such a person.
Media monitoring can also be added to an existing consultancy agreement either from start or at any time later on. If negotiated as part of a consultancy agreement the cost of media monitoring will be partly integrated into the overall monthly retainer. Should the service be added later, it can be done as a separate agreement or as an amendment to any existing consultancy agreement in effect at the time.
For both the stand-alone and the integrated option the media report with recommendations will be delivered by email in either Danish or English, as specified in the relevant consultancy agreement.
For more about the services, please click here.