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What is lobbyism?

Lobbyism or interest representation is a broad spectrum of tools and strategies used to influence political decisions. A lobbyist is a person who works on behalf of other persons or organizations to help promote a specific cause and influence decision-makers to make decisions that benefit the person or organization the lobbyist represents.

Influence for organizations, businesses, and embassies

The use of lobbyism opens a well of opportunities for the small local sports organization, the small to medium sized business as well as for foreign representations, diplomatic missions, and embassies operating in Denmark. The well that gets accessible is the political process, whether this is at the local city hall or in the Danish parliament. The lobbyist can help make the voices heard. When organizations gets heard it is more likely that decisions turn out in their favor, and perhaps gets even better than first planned by the decison-makers, often politicians.

With a network in both the political system, the administrative system and in the private sector, Bastian Friborg Consulting can help make the right connections and engage the right people to get optimal influence and establish a functioning collaboration between the different parties. Bastian Friborg Consulting is there all the way, but it is the client that knows the arguments and the facts, so that part - the meetings and the negotiation - is up to the client, with advice both before and after.

Tools used in lobbyism

When trying to influence decision-makers, one should use a mix of different tools. Large organizations and enterprises might have access to tools that smaller businesses, local organizations, and embassies do not. However, some of the most important and effective tools are either free or cheap.

One of the most effective tools is the in-person meeting. This allows both parties to get a feeling for each other and not let misunderstandings stand and get in the way of productive collaboration. Another tool is facts; organizations, businesses, and embassies can present facts through reports, analysis, and articles in newspapers or magazines. Organizations, businesses, and embassies can also use social media to present facts and the organization in general.

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