Media monitoring

Media monitoring

Bastian Friborg Consulting offers media monitoring both separately and as an add-on to the main consulting services.

Media monitoring enables your company or organization to stay on top of the political agenda and makes it easier to understand and influence politics. For the moment the media monitoring offered is focused on the Danish media and the Danish political system, mainly the parliament.

The stand-alone service of media monitoring, will in practice entail a meeting, where we agree on the scope of the monitoring, incl. the topics and the regularity of reports. The reports and commentary will arrive by email unless otherwise agreed. This stand-alone service is mainly for companies or organizations that would like the benefit of media monitoring, but do not have the resources to hire a person full-time to do it and/or does not have the office room for such a person.

Media monitoring can also be added to an existing consultancy agreement either from start or at any time later on. If negotiated as part of a consultancy agreement the cost of media monitoring will be integrated into the overall monthly fee. Should the service be added later, it can be done as a separate agreement or as an amendment to any existing consultancy agreement in effect at the time. Depending on the effective agreement, the media report will be delivered by email daily or weekly with suggestions for action.

For both the stand-alone and the integrated option the media report will be delivered in either Danish or English, as specified in the relevant consultancy agreement.

What media monitoring include

Media monitoring in this case is understood very broadly and at the same time kind of specific. The media monitored include social media such as Facebook and Twitter, regular news media in Denmark such as DR, Politiken, Arbejderen and Børsen, just to name a few and more specialized feeds such as the parliament's RSS. This is broad in range, however specific in the sense that it is only data from public political profiles on social media that is used, so the focus is on the political process and the lawmakers.

Media monitoring allow you to:

  • Follow a specific topic across channels
  • Follow i.e. interesting §20-questions in the parliament
  • Follow a specific law or laws within a certain field in the making
  • Enable timing and direction of efforts to influence decision makers in the process of forming a new law.

Bastian Friborg Consulting will report back daily or weekly with suggestion as what to do and when. Depending on the consultancy agreement Bastian Friborg Consulting can also seek to arrange and prepare meetings with politicians.